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Practical Strategies for First-Time Veterinary Dental Clinic Owners to Attract Clients

28 February 2019 by Sophie Knight

If you are the ambitious type and love the autonomy of private practice, then there is nothing wrong with starting a veterinary dental clinic right out of school. While you will be plunging yourself into the unknown, private practice is an excellent way to gain firsthand experience and understand how the industry operates. That said, it can be challenging to get clients when starting, but that should not discourage you. With the right strategies in place, you can attract a steady stream of clients to your practice. Read on for some practical strategies that will get your veterinary dental care clinic up and running.

Identify an Entry-Level Dental Service 

Since you are just starting, it is vital first to choose a level of service that you are comfortable with. For instance, if it is too soon to begin offering advanced procedures such as root canal extractions or orthodontics, you can start with good periodontal therapies. Much less invasive and less complicated dental care procedures allow you to create awareness among pet owners regarding your services. You also get to build a dental niche that sets you apart from your competitors. As you gain confidence and clients' trust over time, you can gradually incorporate other veterinary dental procedures.  

Educate Clients with Teaching Tools

You will be surprised at how little pet owners know about animal dental care. If pet owners don't know much about the basic dental anatomy of their pets, then it becomes hard to conduct follow-up dental care on the animals. Therefore, it is essential to educate clients by investing in teaching tools such as plastic skull models, bone skull models, dental charts, and a photo guide to common veterinary dental procedures. Using the teaching tools helps to create awareness among pet owners. For example, using a step-by-step photo guide that explains post-treatment dental care is comforting to clients since they can follow through quickly.

Debunk Dental Care Myths

It is important to debunk veterinary dental care myths to clients for effective service delivery. An excellent example of a common dental myth relates to the use of anesthesia on smaller or older pets. Therefore, do not be surprised if you come across a client that has concerns about the use of anesthesia on their pets. Ensure that you have a friendly conversation with clients even if it does not touch on the dental health of their pets. Casual conversations can help uncover myths that your clients might believe but are not comfortable sharing. By debunking these myths, you create trust, which is critical for market growth.

For more information about veterinary dentistry, contact an industry professional.

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